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Southern Women's Show
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Birmingham-Jefferson Convention Complex
Birmingham, AL


See What Happened at the 2019 Show!

Stock Up On All Your Favorite Brands

Gus Mayer is the leading designer specialty store in Birmingham, Alabama, specializing in luxury clothing and accessories, cosmetics, handbags, gifts and this year they will be at the show! Stop by their exhibit to sample and stock up on the very best in beauty and fragrance!

Skin Loving Goodness

/BÄDE/, the phonetic spelling for body, is an all-natural handcrafted spa product line.

Let the team at BÄDE help you have the best at home spa session using products from the /BÄDE/ line. Formulated for sensitive skin, each product is made in small batches using 100% all natural skin loving ingredients. Your spa experience is waiting for you, grab yours today. 

Upscale Thrifting with a Mission

Sozo Trading Co. is an upscale thrift marketplace designed to create sustainable income for Sozo Children, a non-profit ministry caring for vulnerable children in Uganda, Africa.  All sales go directly back to fund Sozo Children's mission. Shop their exhibit at the show and feel good about adding to your wardrobe!

Dress to Protect

The Artemis Company is an organization working towards women's safety by providing a line of self defense jewelry that is both practical and stylish. Check out the Spike Tassel Necklace or the Gemstone Spike Bangle Bracelet at the show. They go perfect with any outfit and have built in features for self-defense!

Lou Lou’s of Hoover

Y’all – they’ve got it all! Clothing, Gifts, Monogramming, Game Day Apparel & Tailgating Merchandise from moderately priced Tween, Missy & Curvy Girl boutique clothing & shoes. Visit exhibit #145, 147 and shop it up!

Something For Everyone

LuLaRoe only produces 1,000 pieces of clothing in a particular print. If you find a print and love it, get it! Once it’s gone you may never see it again. That’s just one of the many things that makes LuLaRoe so unique!

Did you know LuLaRoe has over 25 styles ranging from XXS to 3XL? Stop by and try on a brand new style to add to your closet. So many unique prints and patterns. Grab one quick because once it’s gone you may never see it again!

Shopping Happy Hour!

Enjoy $5 admission after 5pm on Friday, and Saturday! Reduced admission & power shopping – it’s too good to resist!

Getting to the BJCC – Easy as 1,2,3!

Interstate improvements are underway, but routes in an out of the BJCC are clearly marked and easily accessible from North, South, East and West. Map your course by following the links below. Also – don’t forget uber and lyft for easy drop off and pick up + no parking fees.
Click here for video directions
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