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Dress for Success

AUGUST 5, 2014

You probably would not buy from an insurance salesman who shows up in a t-shirt, nor a plumber who arrives in a three-piece suit.  At shows, you should also look the part (or maybe a half step above) for your business. 

People have an impression of what a baker, banker, crafter, remodeler, fashion retailer, or farm equipment salesman should look like.  Chances are that if you’re one of them, you naturally look how people expect.  But, if you can enhance that image through your attire, you’re even better off at a show.  That’s because show guests expect exhibitors to be – for lack of a better word – showy.

These photos of John Budd, professional chimney sweep, and Joe Teffeteller, maker of country jams and sauces, are good examples of enhancing an image.

David J Zimmerman
Southern Shows, Inc.

Previous tips on improving your show presentation and results can be found at

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