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Send Out the Clowns

AUGUST 9, 2011
This couple, with home blueprint in-hand, came looking for expert advice. Sending your best people to the show pays off.
According to a national survey, the number one thing people remember about an exhibit is not the exhibit. It’s the person working the exhibit who they spoke to. That’s why it’s so important to send in the right people to work it, and to send out the clowns, who can hurt your business, back to the office or to wherever they came from.
People working in your exhibit must:
  • Be experts at what you do.
  • Be friendly and approachable.
  • Want to be there.
  • Know why they are there.
David J Zimmerman
Southern Shows Inc.
Topical: Selling  
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