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Southern Women's Show
Birmingham
October 1-3, 2021
Birmingham-Jefferson Convention Complex
Birmingham, AL
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Get to the Point

FEBRUARY 25, 2014
Know what you're going to say and keep it short.

While most of us have a standard "pitch" for the products we sell, few of us have ever timed or studied what we say.  With a recent study revealing that 74% of people lose interest in a presentation in under 60 seconds, it may be a smart thing to do.

Can you change, delete, or combine words to be more concise or convincing?  Are you repeating something that does not need it? Are you using words that make you sound knowledgeable?

In this world of uber-communication, it's important to remember that the less words you use, the better people understand.

David J Zimmerman
Southern Shows Inc.

Topical: Selling  
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