Southern Shows Home
Southern Women's Show
Prime Osborn Convention Center
Jacksonville, FL


“Your Closet in the Cloud: A Rented Runway Fashion Show”

Have you ever wondered how so many fashionable, but everyday regular women appear as if they wear an item one time and then it’s never to be seen again? If you’re friends with Beyoncé, that one and done wardrobe lifestyle is totally attainable, but for the rest of us, wearing a designer item is not just out of the budget but buying it and then wearing it only one time is out of the question. BUT what if you could wear the latest items from the runway one-time (or maybe 2-3 if you really love it) for a fraction of the cost? You can if you rent your wardrobe! You can have the Pinterest closet of your dreams without the cost or the dry cleaning by utilizing clothing rental services such as Rent the Runway and Armoire Style. This fashion show will highlight every day and special occasion styles you can rent on a budget styled with your closet staples so that you can dress you best for less.

Sew Innovative Fashion Academy

SIFA owner, LaRae Parker, always has had a passion for fashion! She started making kid couture out of her town home in Jacksonville, FL using techniques she learned working on an industrial level, sewing mass merchandise for distribution.

What started out as a hobby in 2014 teaching youth to sew and design, she realized by growing this concept and implementing her self published workbook series called "Teach Me How To Sew" she could offer full courses that can teach even the most beginner sewers how to make garments they were proud of.

Now in becoming SIFA, LaRae can offer not only skills to sewing enthusiast but also a full curriculum of professional fashion design courses that get students to realize their entrepreneurial goals.

Beachy Vibes with Mermaid Cove

Mermaid Cove is a unique boutique offering clothing in sizes Small through 3XL, jewelry, shoes, accessories, garden/home decor, and more!  Many of our products are proudly made in the USA.  With new arrivals coming in daily, the Mermaid Cove is the perfect place to shop for yourself or for that special someone in your life.

With the help of Mermaid Cove you can feel those warm beachy vibes no matter what time of year it is. Filled with original fashion designs and coastal-inspired décor, you’re sure to find a treasure in every corner.
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