Most show include with your exhibit space a little white sign with your company name in black lettering.  I like to tell exhibitors that this sign is to help you find your space when you’re moving in.  If you have anything better, use it.  If you don’t have anything better, have something made.

When you have a sign with your company name on it made, make sure it does more than tell everyone who you are.  It should also reflect what your company is all about.  The high-end furniture company in this photo decided to frame their sign like a piece of art.  It makes sense and it looks great.

David Zimmerman
Southern Shows Inc.