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To provide full disclosure, this topic is a pet peeve of mine, so if you think I'm making a big deal out of nothing, you're probably right. I guess that's what pet peeves are. So here we go . . .
I can't stand the term 'booth.' I know. Everyone uses it. But it just sounds boring and small. The dictionary definition is: "A small compartment or boxlike room for a specific use by the occupant."
I was recently reminded of my dislike for the term when an exhibitor in the Southern Farm Show ran an ad inviting people to visit their 'booth' at the show. First, good for them for pre-promoting their participation. But second, their 'booth' is 3,600 square feet! Folks, that's not a booth - that's an exhibit. And that's what they should be calling it. And so should you, even if the exhibit you're inviting people to is only 100 square feet.
Personally, I'd be more excited about visiting an exhibit, than about visiting a booth. But maybe that's just me.
David J Zimmerman
Southern Shows Inc.
To Booth or Not to Booth
OCTOBER 27, 2015
I can't stand the term 'booth.' I know. Everyone uses it. But it just sounds boring and small. The dictionary definition is: "A small compartment or boxlike room for a specific use by the occupant."
I was recently reminded of my dislike for the term when an exhibitor in the Southern Farm Show ran an ad inviting people to visit their 'booth' at the show. First, good for them for pre-promoting their participation. But second, their 'booth' is 3,600 square feet! Folks, that's not a booth - that's an exhibit. And that's what they should be calling it. And so should you, even if the exhibit you're inviting people to is only 100 square feet.
Personally, I'd be more excited about visiting an exhibit, than about visiting a booth. But maybe that's just me.
David J Zimmerman
Southern Shows Inc.
Topical: Exhibit Promotion
