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Southern Women's Show
Birmingham-Jefferson Convention Complex
Birmingham, AL


See What Happened at the 2017 Southern Women's Show!


Perfect isn’t the goal. It never was. But finding strength in empowerment — now that’s a movement we can get behind.

When creating this line, we put extra love into everything we designed. The fabrics we selected, the cuts we sketched, and the features we added all played a part in creating an affordable collection that was made for the active woman — no matter her size.

So now, when empowerment comes up, it’s not a distant reality. It’s something you feel every time you throw on your BCG Plus to conquer the day. And for us, that’s all the perfection we need to get by. Be sure to stop by the Academy Sports + Outdoors booth to see the fun and exciting BCG Plus line.

Ashley by Design

Ashley by Design is sure to have exciting and fresh outfits to fit everyone. Ashley DeRamus has a special talent to design fashions for young women with Down syndrome!

Find Your Fashion Confidence with Frey

Frey is a women's clothing boutique with unique style, countless adorable pieces, and prices you can afford. Discover your new favorite go-to piece for fall, trendy jewelry, spunky gift items, and candles you will want to burn 24/7. Their passion is bringing out the confident woman in their customers and making new friends while they do it. You better hurry over to their space (#823, 825, 827), as they only carry a limited quantity of each item so grab yours before it's gone!

Cyncessories Style

Shop for the latest fall fashions from tops, tees, dresses & jewelry! Cyncessories features boutique style fashions that won’t break the bank.  

Shabby, Chic and Unfading

Plunder Jewelry offers amazing vintage jewelry at great prices. They unique pieces for the savvy shopper!  Stop by during the show to take advantage of great deals and even meet the CEO, all the way from Payson, Utah. 

Advance Tickets Available at Walgreens

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