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Southern Women's Show
Birmingham-Jefferson Convention Complex
Birmingham, AL


See What Happened at the 2017 Southern Women's Show!

Mother Daughter Day presented by Hood Calorie Countdown

Not only does Hood Calorie Countdown have fewer calories, less sugar and fewer carbs than regular milk, but it’s also creamy and delicious. Which means you can live a healthy lifestyle, enjoy a bowl of cereal, and not worry about counting calories.
Sample three varieties of Calorie Countdown in exhibit #1017, 1018. Take your pick from the reduced fat, fat free, and reduced fat chocolate – or try all three! And while you’re there, pick up complimentary Calorie Countdown assorted swag items from the Hood team.
Hood Calorie Countdown makes your favorite recipes a little more nutritious and delicious. Click here for a recipe for yummy Banana Bread.

Look Alike Contest

Ever been told your daughter is the spitting image of you? Well now is your chance to use those traits to your advantage! WDJC is hosting the Mother Daughter Look-A-Like Contest on the Fashion and Entertainment Stage at 3pm on Sunday. The lucky duo will each win the following: 50 minute massage from Santa Fe Day Spa, Dinner at Bellinis, necklace from Oh My Soul, $35 gift certificate to CJs Boutique, Mani Pedi from Dragon Fly Boutique, gift bag with bath and body products and more from Kate & Claire's Boutique, $150 gift card to Embroid Me Birmingham, and a stainless steel water bottle from Weigh To Wellness!

Don't miss out on this great opportunity- sign up by the Fashion & Entertainment Stage on Sunday at 2pm.

Flowers in Your Hands Courtesy of Sprout a Flower Market

We are pleased to have Sprout a Flower Market help us celebrate Mother Daughter Day this year by putting flowers in the hands of the first 100 ladies through the doors on Sunday, October 8th.  Being a full time florist and flower market, Sprout is always there for you to deliver your flowers or create spectacular floral designs for a special event. With the help of their experienced staff and expansive variety of flowers and gifts, you’re sure to walk out with the perfect one-of-a-kind gift or arrangement. So go ahead, stop and smell the flowers at the show (exhibit space #224.)

Tale as Old as Time

Making a special appearance at this year’s show is Belle from Beauty and the Beast! Gather up all your little princesses for a magical story time and sing-a-long provided by A Party Fit for a Princess. She will be appearing on the Fashion & Entertainment Stage on Sunday at 1:30 pm for Mother Daughter Day. Don’t forget your camera as she is excited to meet and pose for pictures with the children!
A Party Fit for a Princess is an entertainment service that brings music and magic to birthday parties throughout the Greater Birmingham Area. Let them fulfill the dreams of your child through the art of costume, imagination, and song. You are never too old to be a princess. The princess tales are brought to life with the help of storytelling, singing, dancing, and playing games.

Cake Decorating Contest

Join Gigi’s Cupcakes on the Cooking Stage on Sunday, October 8 for the Mother Daughter Cake Decorating Contest. Participants will receive a pre-iced cake and tons of decorative goodies. All mother and daughter duos can take their creation home and one lucky pair will be given a first place prize! Onsite sign-ups at the Cooking Stage available on a first come first served basis.

Show Us Your Ticket!

Bring your ticket stub from the Alabama or Auburn game and get into the show for FREE on Sunday only! 

Advance Tickets Available at Walgreens

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