Put On a Show

August 4, 2015 The dictionary lists 32 definitions for the word "Show." Today’s definition is "a pompous or ostentatious display." In other words, something that’s over-the-top. Something more than expected. Something that sharpens your attention. Heartwood Tree exemplified this definition when they exhibited in the Southern Spring Home & Garden Show. Instead of a virtual exhibit of what they do, they showed it – real time - by repelling from the ceiling, and putting on a (see definition above) show. It certainly got a lot of attention, and follow-up calls.
David J Zimmerman
Southern Shows Inc.

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Thinking Inside the Box

August 18, 2015 The last post described an exhibitor who created a "show within a show," as his attention-grabber. This edition features an exhibitor who used small boxes - filled with creepy crawling bugs, to do the same thing. This exterminating company, in the Southern Ideal Home Show in Raleigh, saved a few of their clients' unwelcome guests, and brought them to the show. The reaction is summed up in this photo. Kids flocked to the table, and some even enjoyed holding the critters. Moms got the heebie-jeebies, and wondered if these bugs could be hiding in their homes. And, the exhibitor became the expert guide and teacher, as he described the residents of each box, and then told how they keep them out of your house. David J Zimmerman Southern Shows Inc.

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Problem Child

September 1, 2015 Children are cute, adorable, and a joy to most. Their curiosity also leads them to touch everything in sight, and – let’s face it - they can wreak havoc inside an exhibit with their noise and antics. Many parents are immune – it’s their norm. It could, however, drive potential clients away from your exhibit. So, what to do?
Parents do not take kindly to anyone disciplining their children, and take less kindly to being told how to discipline their own children. The easiest solution is distracting the child. Try speaking directly to them in a friendly tone: “Are you having fun today?” or, “My goodness, is that big voice coming from you? You must be a good singer.”
Just the action of an unknown adult’s voice will, many times, quiet a youngster - and may catch the parent’s attention. You could also keep toys or children’s books around, but be prepared for these to ‘go with the child.’ Never touch a child - or an adult for that matter, unless they are personal friends. And – of course – a smile, the international language, always help.
David J Zimmerman Southern Shows Inc.

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