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February 2014

Love Notes

February 11, 2014

Jewelry designer Emily Armenta, who sells her designs in stores like Neimen Marcus, wanted to make sure key retailers stopped by her exhibit at a big trade show.  So instead of phoning or sending a postcard, she sent them a series of love notes.  One had a recording of romantic Spanish music, and another asked for a “date” at the show.  She finished the show with orders from 15 new retail stores.

David J Zimmerman
Southern Shows Inc.



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Get to the Point

February 25, 2014

While most of us have a standard "pitch" for the products we sell, few of us have ever timed or studied what we say.  With a recent study revealing that 74% of people lose interest in a presentation in under 60 seconds, it may be a smart thing to do.

Can you change, delete, or combine words to be more concise or convincing?  Are you repeating something that does not need it? Are you using words that make you sound knowledgeable?

In this world of uber-communication, it's important to remember that the less words you use, the better people understand.

David J Zimmerman
Southern Shows Inc.

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