Hit Them Over the Head

Sometimes you just have to make the obvious more obvious.  Imagine the photograph here without the signs.  If they were not there, the average person could still make a pretty good guess as to what this company does. 

What this exhibitor, however, has done is take the guess work out of the process.  They want to leave no doubt that they can handle your interior decorating, painting, faux finishing, custom furniture, and draperies needs.  Now it works for both the average, and not-so-average, show guest.

David Zimmerman
Southern Shows Inc.

What's Your Sign?

Most show include with your exhibit space a little white sign with your company name in black lettering.  I like to tell exhibitors that this sign is to help you find your space when you’re moving in.  If you have anything better, use it.  If you don’t have anything better, have something made.

When you have a sign with your company name on it made, make sure it does more than tell everyone who you are.  It should also reflect what your company is all about.  The high-end furniture company in this photo decided to frame their sign like a piece of art.  It makes sense and it looks great.

David Zimmerman
Southern Shows Inc.