Stand Out in the Crowd
April 3, 2012
There are situations, like the one our fox friend here is in, where you don’t want to stand out in the crowd. Shows are not one of those situations.
At your next show, take a look at your exhibit, and ask yourself “Am I making a statement?” If not, look at who is, and figure out what makes them different. Are they renting tables from the decorator or using their own unique ones? Is their exhibit passive or participatory? Is it bright, or shades of beige? What makes them stand out? Figure out what creates the buzz, then find a way to create it yourself.
David J Zimmerman
Southern Shows Inc.
comment | link
Follow up, follow up, follow up
April 17, 2012comment | link
We're all in our places with bright shining faces
May 1, 2012
The title of this week’s blog comes from the “Good Morning!” song, one of the few things I remember about kindergarten. I often want to sing it to exhibitors as they drag in on Saturday morning to work at the show.
The real pros, like our friend here with the hat, know that a key ingredient to being successful at a show is to have fun. To look like you’re glad to be there. To look like a person a show guest would want to talk to.
And believe me – I get it. I know working at a consumer show is not near the top of most people’s list of Saturday morning activities. So you may have to fake it. Or better yet, just decide that you’re going to have a good time. Once your smile starts bringing in sales, it gets a lot easier.
David J Zimmerman
Southern Shows Inc.
comment | link